12 Instagram Hacks Every Entrepreneur Must Know

Modern business is driven by online activity and networking. How can you use Instagram to get a business lift? Find out..

The Power of High-Quality Content on Instagram

Every success-focused entrepreneur needs to have an Instagram profile that can be of benefit in various aspects.

Most newbies set up an account but then get confused about what they should post on their profile to keep the followers engaged.

There are various ways to enhance your Instagram following and we are going to present you with some easy and convenient ideas to help you with that.

This is moreso as we all might know that the Instagram algorithm favors good content that actually attracts customers.

The platform also provides you an opportunity to create and nurture your relationship with the audience and help to convert them into customers.

Therefore, it is necessary to create quality content that blends different types of ideas to appeal to your online followership at different stages.

Keep in mind how your posts can affect your audience while going through the following points:

1.      Product Display

Probably the best way to start is by showing off the products you want to sell. Pictures, videos, and content related to the products will be a good way to advertise your business and will also generate traffic to your page. Be creative with your content and add some attractive captions.

You can post solo pictures of the product or make them a part of a lifestyle photo. You can also avail this as an opportunity to promote your product by highlighting its features, benefits and special characteristics.

2.      Product Tags

Product tags give detailed information about the product and how to purchase it. This not only saves the time of your customers but also make it convenient for them to make a purchase through their mobile gadget.

There is a greater chance for users to follow through with your account due to the products tags.

3.      BTS Glimpse

Your followers love to have a peek at behind-the-scenes (BTS)content.

This not only creates transparency but also makes your customers feel like they are a part of your actual life behind the brand and are interacting with the real you, making them more comfortable with you.

4.      Live Sessions

Make your followers feel important and valued by interacting with them through these live sessions. This will help to build a stronger and trusted bond you will value.

Try to announce that session beforehand so that your trusted audience is aware of it. Give them some time to join in and find a place with good light for your video. Make a plan and practice what you are going to say in your video.

5.      User-Generated Posts

Posting a user-generated content will have a positive impression on your customers, showing them that you are engaged with the community.

This is a good way to promote your business in a delicate and highly effective manner.

6.New Products Announcement

Updating new information about your product launch or business milestones through your Instagram account with interesting visuals is also an effective way to achieve the purpose.

It not only gives you valid content to share but also make your customers feel connected and updated about their favorite brand.

7.An Instagram Contest

Creating a contest will create a hype about your brand among the users and will generate more traffic for your goods and services.

This can even help you with innovative user-generated content. Select a prize more relevant to your target audience to get an actual engagement from your customers.

8.Fun Videos

Making videos is important to gain huge popularity on Instagram. Create content that is unique and interesting. It could be vlogs, Q&A sessions, product tutorials, success stories, etc.

9.Event Coverage

An easy way to get popularity among your followers is to showcase your involvement in some events related to your business.

Whether you are hosting it or are invited to attend the event, a before and after or during the event content can prove beneficial and boost your popularity.

10.Answer the Questions

The new ‘question sticker’ feature of Instagram can be used to enervate a response from your customers. Answering their queries may result in getting you more followers for your account.

You can also make a video to answer all the questions or interact with them directly in a live video session to answer their comments.

11.Video Tutorials

These valuable videos will not only help you gain popularity among the people but also help your customers to have a better understanding of your business and products.

By showing how easy it is to use your product, you might actually get some more customers.

12.Carousel Posts

In carousel posts, you can upload more than one image or select video in a single post.

This may help you to explain different ways of using a single product, show multiple related products together, step-by-step product tutorial, a series of pictures taken during an event coverage, etc.

Conclusion

Modern business is online-driven, and you can attain success with the Instagram hacks above to grow your following and bottom-line.

 

Do You Want To Build A Successful Business? Here is How To Start

It is no walk in the park to get a business going. Starting out is not easy either. What then do you need to do? Find out more..

Small Business Blog Image

Many people dream of having a successful business, but a few actually see this become a reality. To take your business to the ultimate success level, you have to make progress through some phases.

Maintaining a successful business is a different world from starting a business from scratch.

Taking it to the heights of success is a tricky task. Especially if you are going to start a business of your own for the first time, it might seem daunting at first.

But you can leverage the experience of other businesspersons who have started from scratch and are at the peak of success at the moment.

Learn from their experiences and mistakes, and combine it with your wisdom to get maximum results.

We have enlisted these following steps, derived from the experience and wisdom of various successful entrepreneurs that will help you in your business journey.

  • Use your extra time

If you cannot take the risk to quit your current job to start your own business, not a problem.

Utilize any extra time you have between your daily routine. Start your journey at a small level with whatever time you can spare for your business.

  • Birth a Business Idea

It is very important to identify your business interest, which can be done through various strategies adopted.

These are digging into your personal interest and what you like to do in your spare time and researching about the existing market trends.

Others include popular products, looking into common complaints people have about famous products and try to find a business way out of it. You just need an idea to get started.

  • Authenticate Your Idea

This might sound a bit difficult but is a necessary step because if you don’t know the validity of your business idea and whether or not people are willing to pay for it, you cannot move forward with the idea.

You can validate your idea through various ways like opening up a store to take preorders for your product or service, a crowdfunding campaign, direct customer feedback and many more.

  • Get an Appropriate Name

The name of your business represents you and your product. Use your imagination to look for a unique, short and clicking business name.

A strong business name will be simple, short and original but different from others that will click customers mind and leave an impact.

  • Devise a Business Plan

Writing down your business plan helps you out to formalize the ideas and help you streamline everything in proper order.

  • Understand Total Cost

The ultimate goal of every business is to earn money so you should know the basics of business finance and money flow in businesses and the market.

Get the proper idea of how much you are investing, will it be sufficient or you need more funds, what turn out you should expect, etc.

  • Developing the Product to be Launched

After a deep analysis of everything, your next focus should be your product or service you are going to offer.

While developing your product keep in view that stats like what is your cost and what should be the selling price, what profit you would earn from it, etc.

  • Business Structure Selection

Carefully pick your business structure that balances your legal and financial protections. A business structure influences every part of your business whether it is about personal liabilities or taxation operations.

  • Sort Out the Legalities

Properly research the laws and regulation related to your business and product or service. Every area has different legal requirements that you need to follow in order to stay out of legal troubles.

  • Set Up a Software System

To help you reduce the work burden you can always set up a software system to assist you in various tasks.

There are various software systems available for accounting, email marketing, project management, and much more. You just need to look properly.

  • Workplace Location

An appropriate business location depends on the type of product you are going to sale, how much space you will need for the inventory, whether or not offering in-person sale, and other things like that.

  • Planning Team Size and Workload

 This is one of the crucial steps that will also affect your timelines and investment for the business.

Planning to do all the work by yourself will help you reduce the cost but will take more time of yours. Therefore it is important to plan your strategy carefully.

  • Business Launch

After working on all the above steps now you are ready for the final step, i.e. launching your business. Focus on making your first sale and for that, you have to attract customers.

Promote your outlet through your network and free channels available or use test paid ads service. You can also offer some discounts to attract more customers.

Last Line

Starting a new business is easy but making it successful is a challenging task.

However, with the nuggets above, you can transform your dreams into reality.

7 Funding Options You Can Explore To Make Your Business Dreams Come True

A funding nod is a business newbie’s dream come true. With funding, you can get your business off the ground and make things happen.

Funds are the livewire of any business, and a failure to generate any could spell doom for many. There are many ways to raise funds in today’s world, and not the least, crowdfunding is a unique option to explore.

What is Crowdfunding?

Crowdfunding is a fundraising strategy for entrepreneurs and it serves to authenticate the demand for their unique ideas in the market before even starting the production.

The candidate presents his idea to the crowd who, if interested in it, invests in that idea collectively through pre-order buying, investments and even donations.

Crowdfunding is different from the traditional fundraising methods as it doesn’t focus on a single entity for the sake of investment rather multiple small amount investments are contributed by a large group of individuals.

In exchange for this support, these investors, also known as ‘Backers’ are provided with various benefits including:

  • The opportunity to pre-order the product and have the authority to give their opinion in its development.
  • A personal link to the founding team of the project.
  • The chance to become one of the early adopters of the upcoming product.
  • Exclusive offers, like a massive early discount at the product launch.

Every crowdfunding site has different features, like user base and fee, etc. but the core concept is same. You submit your proposal with a goal and deadline and then do online promotion of your campaign, usually through social media.

There are various crowdfunding sites, but we have shortlisted the 7 best of them. Take a look and it will help you to decide which site to choose for the fundraising of your next project.

1.Kickstarter

Launched in 2009, Kickstarter is the most popular and reliable crowdfunding platform to get support for your innovative ideas.

Till now, this platform has funded more than 156,000 successful projects and raised almost $4.1 billion.

It supported different projects like movies, physical products, games, etc. This is basically a reward-based platform where backers are offered exclusive incentives in return for their support. The more a backer invests, the better is the reward for them.

Kickstarter has an all-or-nothing strategy that means you are given access to your raised funds only when you achieve your first fundraising goal.

In case of failure, all the money stays with the backers. Therefore, you will find only unique and high-quality projects here.

2.Indiegogo

Another highly reliable crowdfunding platform is Indiegogo. It supports all types of projects just like Kickstarter but is different in certain aspects. Above all is its feature of the flexible funding goal.

It is up to you whether you choose a fixed funding goal or a flexible funding goal. With flexible funding goal, you will continue to get your funding even if you have not achieved your goal within the deadline.

Another unique and beneficial feature is the Indiegogo InDemand that allows you to raise funds even after your campaign has ended when you are getting ready to complete the order or are in the production phase.

3.Patreon

This unique platform is especially focused on modern creators like bloggers, musicians, cartoonists, YouTubers, live streamers, etc.

This site is specially designed for Internet personalities to run their campaigns and get support from the loyal audience through paid memberships and generate revenue.

You can choose your customers to pay on per month and get special community perks, or on per project basis so that they could give you more incentives for your creation.

If you are a regular creator and have a considerate number of online fans, then you must not delay creating a Patreon page.

4.Crowdfunder (Shopify app)

The Crowdfunder app helps you to raise revenue in its simplest form, i.e. by taking pre-orders as a method to keep your idea validated side by side and fund the production.

The platform can not only be used to raise fund for new product ideas but also help generate money for a cause, and even helps to launch old limited run-products.

If you already have a Shopify store and are willing to launch a new product, then it will be easier for you through this app.

5.GoFundMe

This crowdfunding platform is completely free but is limited for individual supports and generating money for a cause.

As the platform is used usually for personal causes so the backers tend to choose projects of their interest or within their personal networks or to which they are quite familiar.

Though this platform is not for commercial campaigns if you are a small business owner and are going through hard times, you can start a campaign to get help on a personal basis.

6.Fundable

The Fundable is associated with Startups.co and is one of the top sites that has allowed startups to provide equity or reward in exchange for funding.

Startups either offering rewards or equity is highly beneficial for fundraising purpose, as long as you have a solid business plan, a track record of growth and a pitch deck.

It charges a fixed amount of $179 per month in the duration of active campaigns, instead of a specific percentage of the funds.

7.Crowdfunder

At this equity crowdfunding platform, to create a public profile and deal room in order to invite investors you need to buy a per month plan, starting from $299 per month.

But to create a non-public profile you don’t need to pay anything. The network has more than 12,000 capitalists and investors with whom you can connect and raise the capital you desire .

Summary

Crowdfunding is just the first step towards a whole new process of convincing people and raising money for your project.

It takes a lot of effort, preparation, and luck to achieve your goals. With the options presented here, you a breath away from your funding goal.

TD Ameritrade: What is it and how can it change the crypto landscape?

The news made ripples, as often happens in the crypto world whenever any mid to large-size established company jumps in.

TD Ameritrade started a formal crypto division. While the move was somewhat expected, since it had already invested in crypto exchanges, news still left many people wondering: what does this mean?

What is TD Ameritrade?

In order to know whether this move matters or not, we first need to know the company we’re talking about.

TD Ameritrade is a long-established American broker. With almost fifty years in the market, its mission is to help customers both buy and sell all kinds of stocks, funds, and futures.

In other words, Ameritrade is a very large stock trading house, one with established success in the business.

While this might look as just another financial company trying to break into crypto, the type of company matters a lot this time around.

As we have mentioned in many of our articles, the crypto world is a lot like the stock market. Crypto exchanges, and many crypto investors, work in more or less the same way stock traders do.

So when a company renowned for stock trading options joins in, it can’t but be important. The fact that such a company is jumping into cryptocurrencies means two things:

  1. Its managers see a future to cryptocurrencies, and
  2. They feel the market has settled and is stable enough that they can start offering their expertise without risking much.

Both of these things are huge, since many traditional economy-related businesses have shunned crypto, and at times even outright tried to sabotage it.

But TD Ameritrade trades in many things, doesn’t it?

Yes.

TD Ameritrade works both as an exchange of sorts and as an investments company. Its goals aren’t just to commercialize stocks and values, but to help those looking to invest find the right things to invest in.

To attain this, it offers customers several both premade and customized portfolios containing mixtures of stocks, funds, futures, and now crypto its team of experts consider good investments.

The advantage of these services are huge for clients who don’t know the stock market inside out. With Ameritrade’s guidance, they can choose where to put their money following the advice of leading experts in the market.

This helps minimize, although not eliminate, the risk involved in investments.

TD Ameritrade also offers many specialty plans dealing with managing both one’s own finances and one’s economic future. Customers get help not only investing, but also managing their properties and assets. TD Ameritrade thus seeks to help its customers optimize their own portfolios.

For more knowledgeable customers, it also offers personalized portfolios where they can choose exactly what to invest, although always while receiving advice from professionals in the area.

How important is this for crypto? Is it important at all?

In a way, it’s huge.

One of the main problems with cryptocurrencies is driving adoption. Many people who have thought of investing in crypto have found the whole blockchain-related environment much too confusing.

Even people who are used to trading in the stock market can feel taken aback when talking about private wallets, public wallets, wallet keys, nodes, mining, and so on.

With this move, TD Ameritrade is allowing its customers to invest in cryptocurrencies without needing to know all this.

It’s also offering professional guidance in the process, both to minimize the risk any newcomers face and to help them understand how the crypto world moves.

What this means for the crypto world is that as of now millions of accounts managed by Ameritrade can jump into cryptocurrency investments.

This doesn’t mean that many people will, or that they will even display any interest in it, but that they have the option to.

In other words, there’s now a simple way for people not in the know to invest in cryptocurrencies.

So is this a game changer? Is mass crypto adoption about to happen?

Let’s slow down.

TD Ameritrade entering the market is big, yes. But not necessarily as big as to drive mass adoption on its own. This is but another step towards that goal, but there’s still a long way to go.

First, because we don’t know how many of TD Ameritrade’s customers will actually invest in crypto. For all we know, Ameritrade might roll out this platform only to have it fail to attract any relevant interest and become just another offering with relatively low adoption rates.

Sure, the opposite might happen. It’s always possible Ameritrade’s customers will be thrilled to hear they can now invest in crypto and rush to their services, causing the beginning of a new crypto rush that drives all prices up and leads to a golden age of cryptocurrency.

But being honest, that’s very unlikely. However, TD Ameritrade’s VP has stated his company’s customer base is very interested in crypto investments.

Whether this is true or just a comment to hype up the crowd and help drive adoptions we can’t know, although it does mean the firm is expecting their new program to do well.

So, to be honest, we should keep our expectations tempered about this. It’s a big thing simply because it marks a new household-level investment company joining the crypto world.

This means trust in the market is growing, which at the same time means we’re one step closer to mass adoption. It also will help drive more crypto adoption, but you shouldn’t expect it to cause a rush.

Can I buy any crypto I want with TD Ameritrade?

No, you can’t.

TD Ameritrade, and most brokers, will only trade in select stocks considered by their experts to have relatively low risk.

While it does have high-risk offers, they’re usually offered only to clients who specifically look for them, and even then, they tend to come from already curated lists that ensure a certain degree of predictability.

This is because Ameritrade, as any brokers do, wants its customers to have some success in their investments.

It doesn’t look good for a broker to have many clients who end up losing their investments, particularly if they count the elderly among their main demographics.

So even when offering “risky” investments, TD Ameritrade will want to limit the risk.

The crypto market, as we know, isn’t particularly stable. Any crypto investments offered by Ameritrade will be considered high-risk right away, due to the unpredictability of the market. Allowing customers to invest in about any coins will only make it worse.

There’s another reason to limit their crypto offerings. As of November 2018, there were over 2,500 available cryptocurrencies.

That’s a ridiculous number, and making customers browse through such a list trying to understand what each of them is and get a grasp of the risk involved wouldn’t be an option for any brokers.

Also, the vast majority of those cryptocurrencies would make for really awful investments nobody would ever recommend even to their worst enemies.

In the spirit of making it easier for their users to understand what they’re getting and to avoid them going bankrupt, TD Ameritrade is for now only offering Bitcoin and Litecoin.

Is there any logic behind these choices?

Yes, although it might not be the kind of logic most crypto users would follow.

Bitcoin is there mostly because it’s easily recognizable. Also, because it’s been relatively stable over the past year, with a tendency to rise the last couple months. But most of all, people know about it.

General media often uses “bitcoin” to mean cryptocurrencies in general, and while most people might not know what Ethereum or Ripple are, they do have a grasp of what Bitcoin is. After all, it was all over the news just a year and a half ago.

Bitcoin is indeed unstable, outdated, slow, and it will never become the crypto for widespread use. We know that. But many of the people looking into crypto will go straight for Bitcoin, because that thing was once worth almost $20,000 each.

Also, Ameritrade is offering crypto as an investment solution, meaning users getting it through them will mostly be parking it.

They won’t buy and sell stuff with it, since that’s not the goal its customers are after. Since Bitcoin is well-known and has kept a stable price with a tendency to rise this past year, it’s an easy choice.

As for Litecoin, it has been on the market for long, has a decent price record, and once again has been rising this last year.

Being a fork of bitcoin, it also isn’t likely to ever attain mainstream use. But once again, this is investment. These people will see it as a value, not a proper currency.

The fact that Bitcoin’s value is mostly based in expectations and isn’t actually tied to anything other than public perception doesn’t matter either. As long as its value keeps going up, people will want to invest in it.

Will this affect the market?

It sure does.

Part of Bitcoin’s rise over the past two months can be attributed to this, among other things. BTC is currently experiencing a bit of a renaissance thanks to several projects being launched around it.

The fact that the crypto market is quickly growing into maturity and BTC’s price is basically an indicator for public trust in crypto also helps.

Should we expect this rise to continue?

We can’t tell. There are currently actors predicting another BTC rise, along with a rush to $50,000, but the last time such a thing was predicted it was quickly followed with a crash once the bubble burst.

Since bitcoin’s nature is that of a bubble, it’s better to remain wary of any extremely positive predictions.

It might even not be in the crypto world’s best interests to have Bitcoin grow too much, in fact. BTC is known for being outdated, and the sooner another, newer crypto takes over the market the better.

BTC reaching a ridiculously high price will make this very, very difficult – which would in turn make widespread use and adoption of crypto about as difficult.

On the other hand, BTC creating another bubble and bursting would be even worse. Crypto already had a terrible 2018, and it’s only now recovering and making it to the news again.

Another quick price drop would erode public trust in crypto in general, which would greatly slow down general adoption for crypto.

The best we can expect is for BTC to keep rising… a bit. And then stabilizing. A stable market is a requirement for widespread adoption and use.

People can’t trade using a coin that’s constantly changing its value, after all. BTC stabilizing would help bring stability to the market as a whole, which might lead a few high-profile companies to start accepting some cryptocurrencies for payments.

If enough of these companies do so, we’ll start seeing widespread use of crypto.

Adolph Obasogie is the CEO of Harrison Global Capital. Get firsthand info from help@harrisonglobalcapital.com

Hail A Ride, Rideshare, And the Fundamentals of Blockchain Intervention

Rideshare needs a redefinition, and blockchaincan make a difference.

The Need for a Blockchain-Driven Ride Share

Anybody with a smartphone and one of these company’s application can easily communicate with logged drivers to order for rides that correspond to the routes of operation of that particular driver. 

It is general knowledge that ridesharing has gradually crept into our lives and culture and become integrated into our daily movement and way of operation. 

The application network serves as a platform to develop a sense of responsibility and trust between the drivers and the passengers.

There are now companies that have risen above order and serve as the frontier for this industry.  Companies like Uber and Lyft have erupted in popularity and financial alike.

The Multi-billion Dollars Business

Typically, companies like Uber and Lyft has become household names and risen to the status of top brands and companies to be reckoned with around the world.  

They are the top players in the space of ridesharing, with Lyft being valued at $15.1 billion and Uber valued at about $72 billion.

Those are large chunks of market share and these platforms have weathered the storms of criticism until now.

Although opposition to ridesharing services has come under the light of skepticism in functionality and structure, more needs to be done.

Uber, for example, being banned in major cities around the world like Barcelona, Vancouver, Frankfurt, and some other cities. 

The major antagonists to ride share service companies have been Public transport services and Taxi companies, as ridesharing takes away a large chunk of their consumer market. 

Although right now, is not an only taxi and public transport companies that they have to be cautious about because they are on a route to being out of the market by new innovative companies using Blockchain technology to revolutionize the space. 

These big companies hence face a giant hurdle in terms of Blockchain technology and how it can seriously hurt their business model.

What Does Blockchain Do?

Blockchain has become quite popular in today’s world probably because of bitcoin and it’s outrageous pricing in 2017, but let’s talk about the blockchain framework itself.

 So, blockchain offers a decentralized, open, and distributed ledger that records transactions between two entities inaccessible, retrievable and permanent fashion.

 Each of this growing transaction is linked to one another using cryptography.  These transactions are extensively secure and usually do not require the third party and hence are more cost-effective.

They could be much cheaper than traditional ridesharing platforms and therein lies the punch that could potentially knock out the big players like Uber and Lyft.

How Blockchain can Influence Ride Share

Talk about a disruption much like the Internet did in the late 1990s or the airplane by the Wright brothers in 1903. 

Blockchain is here to stay and is currently reshaping and redefining the ways people view and understand companies & industries today. 

The ridesharing landscape is not left out on the list of industries being disrupted.  Of course, the only major hold back for now is worldwide adoption of Blockchain and cryptocurrencies.

These companies, Uber, Lyft, Wings & Sidecar operates a centralized system.  They are actually called Aggregators because what they do is, they serve as intermediaries between the drivers and potential customers.

The customers or passengers order for a ride on the company’s application on their smartphones with specific directions and the company supplies a list of drivers with different ratings for you to select from.  

Then you choose the driver and pay through the same application on your smartphone.

The company then receives the money, take a percentage and pay the driver. Hence these companies serve as a centralized site for the linking and completion of the transaction.  

They usually have the software, routers, and servers for reception and distribution of these orders.

What the blockchain framework can do in this space is to eliminate the middlemen or intermediaries, in this case, being Uber, Lyft, or Wingz. Blockchain creates a decentralized ledger that stores transactions securely in blocks.

And each block having a time stamp of the previous one so that they are linked, and one cannot be accessed without going through the other.  Hence, this provides a fortified and impenetrable network.

Due to the fact that the data is not stored in one place but dispersed through a network of computers, there is no aggregator or centralized unit needed.

Providers of driving services can simply provide a profile of the routes they cover ratings by previous customers, charge, and connect straight to passengers on the blockchain platform 

The passenger can request a service, then the Blockchain platform could filter according to the categories and produce a list from which he can choose from. 

Although there are still some touches to be added to this model before it becomes functional. But it’s a highly better alternative to the traditional. 

The transaction or payment end can be done through the peer-to-peer payment technology already built into the system.

Regulation of Ride Share Companies

These rides share service companies have come under heavy criticism to be regulated by a designated government body.

Reason being that there has been reports of cases where drivers have assaulted and been violent toward passengers, there has also been much talk over the inspection  of Uber vehicles to ensure the safety of users of the platform and insurance coverage of the vehicle.

Also, there is the fee that the companies deduct from the payment before paying the drivers.

All these can be highly minimalized with blockchain as there would be little or no charges as the transaction would occur directly between the drivers and passengers, and there would be more stringent measures to monitor insurance covers and the general safety of Users.

Conclusion

It is certain that the ridesharing space is going to disrupt as the full adoption of Blockchain services begin to play out in the coming decades and traditional rideshare service companies need to take note of this or else they would be out of business by this force.

Blockchain-driven rideshare service is going to be a plus to the services being offered and hopefully, will be the change that people want to see.

The World of IEOs: All You Need To Know

IEOs have emerged as the successor to ICOs in a number of ways. What are the areas of difference if any?

What Is an Initial Exchange Offering (IEO)? Is It the New ICO?

The Initial Exchange Offering(IEO) has been making headlines while catching the attention of investors, traders, exchanges, and project teams following Bitcoin value decline and the ICO fad cool off in 2018.

In 2019, already 32 of the 47 IEOs listed on ICObench have launched while the completed IEOs having raised over $159 million.

Currently, some of the best cryptocurrency exchanges platforms such as Binance, OKEx, Bitmax, Huobi, KuCoin, and Bittrex have already conducted their own IEOs.

And after launching, the majority of these IEO’s have shown much promise after being listed on the exchanges.


What Is an Initial Exchange Offering (IEO)

An initial Exchange Offering is an improvement of the ICO concept that is conducted on a cryptocurrency ecosystem.

Different from ICO, the cryptocurrency exchange administers the IEO on behalf of the token issuer looking to raise capital with its new tokens. These tokens are later listed on the cryptocurrency exchanges.

Unlike the ICO where the investor deals directly with the startups, in IEO, the risk of transactions are transferred from the investors to the exchanges.

This innovation helps to eradicate the chances of phishing, and DDoS among other malicious attacks.

The startup or the token issuer agrees with the cryptocurrency exchange on terms such as fees, and issuance volume and price among other factors.

Investors are then allowed to buy the tokens directly from the cryptocurrency exchanges after completing the KYC procedures.


What are the advantages of IEOs?


A successful IEO has the potential to raise millions for token issuers, investors, and trading platforms. Here a few advantages of IEOs.


● Trust

Trust is one of the major advantages of IEOs. Usually, the crowd sales are conducted on the crypto exchange platforms while the counterparty seeks to screens all the projects looking to be launched on its website.


According to cryptocurrency exchanges, these steps are essential in maintaining a good reputation. Therefore, IEOs can help to eradicate major threats such as scams and dubious projects from raising capital.


● Security

Security is of paramount importance, especially when dealing with money. With IEO, the safety of both the investors and the issuers is prioritized.

When it comes to crowdsale security, the exchange manages the IEO’s smart contracts as well as the KYC/AML processes. In most cases, services providers do KYC/AML on their clients after creating their accounts.

Token issuers do not have to worry about crowdsale security as the exchange is managing the IEO’s smart contract.

The KYC/AML process is also handled by the crypto exchange as most service providers do KYC/AML checks on their participants.

Besides that, investors’ security is not compromised since the exchanges get rid of all ineligible projects that potentially pose risks to investors.

Therefore, a secure investment ecosystem is guaranteed to large extent..


● Frictionless process

Regardless of your knowledge in the cryptocurrency industry, you can freely contribute and participate in the IEO platform.


● Guaranteed Exchange Listing

IEO tokens on the exchanges enjoy near-instant listing soon after the launch.

● Credibility

Cryptocurrency exchanges carefully get all their token issuers to guarantee the quality of their offerings. To maintain their reputation, exchanges can only list credible startups.

This means that these startups have to undergo intense diligence which highly reduces the chances of startups being unveiled as scams.

Upcoming and recent IEOs

A number of IEO tokens launch have already taken place, and still, there are other ongoing and upcoming IEOs in the market.

In fact, only time can tell how far the IEO fad will go. You will note that each of these projects focuses on unique offerings.

● Matic Network

Matic Network is designed to solve the problem of scalability on today’s Blockchain network applications. It launched on Binance exchange recently.

For instance, scalability is said to limit the ability of developers to optimize their dApps(decentralized applications) fully. This will help and encourage developers to earn cryptocurrency with dapps.

Besides improving the scalability of cryptocurrency platforms such as Ethereum, Matic network aims at improving the speed of block confirmations which will in return reduce gas fees.

The network is further designed to help simplify and make the user experience of the Blockchain network user-friendly.


Here are a few of the Upcoming IEOs in the market today.
● Traceto.io

According to the traceto.io developers, this project is aimed at building a solution on the KYC segment in the crypto market.


The traceto.io team plans to make use of a combination of smart contracts and artificial intelligence to come up with a solution that will streamline the KYC process.

● Evedo

Evedo project is aimed at leveraging the technology in event organizing. In other words, Evedo is designed to bring together all the users that make up the event organizing ecosystem.

How to participate in an IEO?

Currently, IEOs are relatively rare in the market unlike the number of cryptocurrencies on the economy.

However, it’s not difficult to find the right one. So, the first step at participating in an IEO is identifying the IEO of your choice.

Secondly, identify the cryptocurrency exchange platforms that are hosting the crowdsale. Note that, there can be more than one exchange, but you only have to choose the exchange that fits your needs.

After identifying the exchange of your choice, sign up for an account. You will go through their whitelisting and Know Your Customer-KYC procedures.

Additionally, since IEO uses cryptocurrencies to raise funds, check the cryptocurrencies that the exchange accepts and fund your account appropriately.

You can use trading bots to buy the allowed cryptocurrencies if you aren’t familiar with the crypto industry.

Lastly, wait for the IEO to launch for you to purchase your token. Most exchanges allow you to use various cryptocurrencies such as Bitcoin, Ethereum, and Dash among others.

Below are some exchanges that have already launched their IEOs.

Final words

Initial Exchange Offerings might to the solution to many ICO failures, scams, and sub-optimal projects offerings.

Binance, together with other cryptocurrency exchanges are aiming at using the IEOs to guarantee a safer working environment for both issuers and investors.

IEOs will also increase the growth of cryptocurrencies for global financial market by expanding the market scope and the level of trust.

Indeed, IEOs have the capabilities of becoming a standard model for future startup fundraising while encouraging the development of quality projects.

The 7 Must-Know Rules of Cryptocurrencies and Stock Market Investment

The 7 rules of cryptocurrencies and stock market investment will help you minimize your losses and maximize your gains.

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Investors looking to make big profits from investing in stocks and cryptocurrency can be successful as long as they do it wisely.

For instance, investing in stocks and cryptocurrencies is time sensitive.

You have to make sure that the time is right. Besides investing at the right time, you will need exceptional investment strategies.

Only the most disciplined and skilled investors run away with the big profits. Although both stocks and cryptocurrencies have similar foundational investment principles, they are quite different. Here is how:

Stocks


Stocks are shares issued by listed companies and sold to investors as equity. Usually, the stock market or exchange is responsible for the various activities of investing, buying, or selling stocks.

In most cases, investors buy stocks intending to hold them for the long-term. Long-term investment of assets tends to pay much bigger profits as compared to short-term investments.

And unlike cryptocurrencies, investors who buy stocks are often paid dividends for the shares they hold. At average, stocks generate about 7% ROI year on year.

Cryptocurrencies

Cryptocurrencies are digital currencies without any physical presentations. Cryptocurrencies operate under Blockchain technology, and anyone can buy, trade, or sell them. This makes the market very risky and highly volatile to invest in.

Unlike the stock market, cryptocurrencies trading lack regulation as they lie in decentralized non-governmental nature.

Anyone regardless of their nationality can trade in cryptocurrencies. In fact, trading in Bitcoin is quite fast. For instance, using the Bitcoin lightning Network, Bitcoin transactions are almost instant with deficient fees.

To invest in Bitcoin, you need to do thorough research about the crypto industry. Otherwise, you may invest and end up losing all your investments.

In fact, most investors who trade cryptos use them as a store of value to allow them to appreciate.

Here is a stock and crypto trading guide to use if you want to invest successfully.

Rule 1: Know the basics

If you are beginning, it’s highly likely that you are eager to trade but don’t rush it. It’s vital to educate yourself thoroughly before investing.

Research the basics of the cryptocurrency industry including the Blockchain technology to fully understand how Bitcoin works. The same applies to stocks.

You have to familiarize yourself with certain investment terms such as circulating versus total supply, trading exchanges, inflation, Bitcoin wallets, and public and private keys among others.

If you can’t answer any basics questions related to such terms, then it means you aren’t well prepared to trade. Learn the basics first or seek the help of an expert.

Rule 2: Buy and hold

The easiest and most profitable investment strategy for trading both stocks and cryptocurrency is to buy and hold. Like Bitcoin investment, it may require you to hold your funds for some time.

However, it’s necessary for you to set up a specific trading rule. Of course, you can’t hold your stocks or coins forever. For Bitcoin, it was a wise decision to sell it when it went up to $20,000.

Investors who didn’t sell at that price may have missed their opportunity while hoping that it would rise higher. So, set a target and stick by it.

Rule 3: The fundamental analysis strategy


Fundamental analysis is a method of evaluating an asset by examining related financial, economic, and other qualitative and quantitative factors in the attempt to measure its intrinsic value.

Warren Buffett, one of the richest men in the world claims that this strategy is one of the best investment tools in the stock market.

Besides analyzing the financial factors of a particular asset, this method also uses the price to calculate the price to earnings ratios, and trends among others.

With such information, the investor can compare different assets and cryptocurrencies including Bitcoin. Therefore, they can make an informed investment decision.

Rule 4: The dollar cost averaging strategy

This strategy requires you to buy a certain amount of stocks or cryptocurrencies like Bitcoin each week or month.

This reduces the chances of buying high which may lead to massive losses, especially in the cryptocurrency market.

Investing in small amounts over time will keep your investment accumulating as time goes by. And, when the prices begin to rise, it will attract more buyers which in return will increase volume.

On the other hand, investors who bought Bitcoin at $20,000 are still facing massive losses as it’s currently trading at approximately $5300.

According to experts, it’s now a great time to try and invest in Bitcoin before its value rises again.

Rule 5 :Don’t overtrade

Stock and cryptocurrency investments have made some investors millionaires, if not billionaires. That said, most people want to become millionaires within a fortnight which in most cases is not practical.

For instance, many beginners may want to make about 20 trades a day which is, of course, very dangerous. At the end of the day, most of such investors end up losing a lot from fees or bad trades.

Stock and cryptocurrency investment is very risky, and once you make a mistake, you may end up losing more while trying to recover.

So, unless you are for sure an expert, there aren’t 20 or more trading opportunities within a day. Trading too much only leads to poor decision making and further losses.

Rule 6 : Don’t invest your life saving

The rule number one of investing primarily in cryptocurrencies is that you should never invest more than you are willing to lose. This means that you can’t use a loan or your life savings to buy Bitcoin.

Although investing can make you rich, only place whatever amount of money you are ready to lose. This way, whether the prices of your assets or tokens keep on swinging up and down, you will remain calm.

Otherwise, if you place more than you are willing to lose, you may end up in a hospital bed.

For instance, investors who bought Bitcoin at $20,000 are already regretting their decision as Bitcoin value is far way less than what they purchased it at.

Rule 7: Diversify your portfolio

Diversifying your portfolio not only means holding several cryptocurrencies or stocks.

Given the high volatility of the cryptocurrency market, it could be a wise decision to invest in both stocks and bonds as well as cryptocurrencies.

On the other hand, if you choose to invest in either stocks or cryptocurrency, make sure you diversify further.For instance, if you are considering Bitcoin investing, invest in other coins too like Ethereum and Bitcoin Cash.

Looking Ahead

There is limitless room for opportunities in both the stock market and cryptocurrency investment. But, to succeed, you need to understand the market and yourself.

For instance, there some investors who like risky investments, others are conservative, while others prefer both high-risk and conservative trading.

Therefore, before investing in either Bitcoin or the stock market, be sure about your risk tolerance. It will dictate how successful you will be.

At the end of the day, it’s entirely you that decide the best route to take towards building an impressive investment portfolio. Talk to us today for more leads.